The language of SEO, a lot of questioned, particularly with beginners and people who are new to the internet marketing and marketing online you know with their products and services and so I just wanted to go through a few definitions and common terms of SEO so you know and whether you’re an internet marketer or an offline business going online you’re going to need to know about this stuff so let’s just go ahead and start off and go through some of the common terms in the world of SEO starting off with SEO –
SEO, stands for search engine optimization and the idea here is really just to optimize your site and the things that you do in that realm to make it better searchable by the search engines and this does apply to things you do off page –
Such as getting backlinks which are links back to your site that that tell the search engine what your page is about.
The next one is SERPs –
SERPs, stands for search engine results pages and these are the pages you’re going to see after you type in a search phrase into Google or another search engine such as Bing or Yahoo or one of the other ones they’re basically the results of your search so anyone with a business online your goal is going to be to get up get up high in the SERPs so particularly with any phrases that match your business the next one –
Meta Tags, meta tags are words that appear in the code for your page okay its but they don’t actually appear on the page itself they’re going to tell the search engines specifically in front of specific information about your page the most common tap meta tags are for the description of the page and that’s actually what Google what we you see in the SERPs when you type in a phrase that description of the site that’s actually a made a tag for the description of the site so these are they’re invisible to the user but not the search engines and they’re very important title tags are the words that appear at tab or the bar at the very top of your web browser so if you’re on a page you know for YouTube you’ll see when you go to another page or another tab in your browser you’ll still see the YouTube logo and you’ll see the YouTube word at the top of that page of that tab rather and that’s what the title tag will do for you it’s you know it’s important so people can actually you know kind of navigate between tabs in their browser and again it also tells the search engines what your page is ultimately about alt image tags provides the alternate alternative text for an image you see search engines they can’t read an image they don’t have eyes they can’t see so you always need to provide some text that’s going to describe the image so again that the search engines know what that image is about and it does it associate with your page it can potentially help you again help you teach the search engines what your page is about so you’ll rank higher in the SERPs.
Hyperlinks, a hyperlink is just simply a link that you can click that’s going to connect you from one place on the web to another place on the web you can you know you it can also be a downloadable document or something like that a slideshow even hyperlinks can be attacks attached to both text and images anchor text anchor text is the clickable text in a hyperlink so many times markers will use their keywords as the anchor text since it’s going to describe the page that’s being linked to and again it can help in the SERPs so for instance if you have a site on dog training and you want to link to another page in your site or another page outside of your site about dog training you might in in the course of your sentence say this is an interesting site about dog training and dog training would actually be the anchor text for the hyperlink that sends you to that other page of that other site next we have internal links and these are exactly what these are links from one page to another your own site so for instance this is an interesting article on dog training dog training links to perhaps another article or another page on your own site it’s an internal length the opposite is obviously an external link so if you’re linking to someone outside of your site and on a different domain you’d use an external link.
PPC, pay-per-click, this is a form of advertising that is exactly what it says every time someone clicks you pay you’ll see that when you do in particularly in Google they have what’s called Adwords and whenever you do a search you’ll see some ads at the top of the list and then at the side those are actual advertisers that are paying so when people click those they actually pay but it brings them to whatever page on their site a landing page or a home page or wherever they like for you to go as as the click so to speak so that’s what pay-per-click is longtail keywords they are search phrases that consist of two or more keywords usually more typically the longer the keyword phrase the more specific it’s going to be so it’s going to more it’s going to apply to what the searcher is looking for so in general it’s typically easier to rank for a longtail keyword since it’s going to have less competition not as many people are trying to specifically rank for that longtail keyword that long phrase that the searcher would put into the Google search bar or the Yahoo search bar the Bing search bar keyword density is a measure of how many times a specific keyword appears on a page in relation to the number of words on the page so it’s basically just a ratio if the keyword density is too high of a percentage it can typically it can actually harm the site because it’s basically warning Google that hey this page could potentially just be a low-quality you know spam type of page that really doesn’t necessarily just trying to drive traffic they’re trying to kind of game the system so you want to keep keyword density in check you want to make sure you’re not overly using your keyword on your page or it could be a red flag.
Google organic traffic is the free traffic that you naturally get from the search engines as well as other directory listings it’s something that you don’t have to do anything for its what’s coming to you naturally it’s not pay-per-click it’s someone types in dog training and your site ranks for that and they click on that that’s called organic traffic of course the opposite is paid traffic like we mentioned before PPC.
A spider is also referred to as a crawler or a robot these are basically software programs that the search engines use to locate and index or catalog all of the pages on a specific website so that they can order them in importance and user or usability for the end-user basically it’s what makes up their search engine rankings spiders allow they actually follow links from one page to another and they revisit sites as you create more sites they’ll revisit them and index those new pages as they go along the internet so that’s why it’s important to have links in your content you know particularly to your own pages so the spiders come through and they then they follow that link and they go to another page and they re-index that if you’ve had any changes they’re going to make sure that they see that change in its indexed on Google so those are a few of the terms the SEO terms and the definitions that you’re going to be hearing about.