WordPress H2 Tag SEO For Better Rankings | WP Learning Lab

In regards to SEO, the H2 is the second most important heading tag on your pages and posts. H1 is the most important.

H3, H4, H5, H6 are also HTML heading tags, but they aren’t very powerful in regards to SEO. Just use these to label sections of your content rather than for SEO.

Before you can optimize your H2 tag you need to know what the focus keyword is for your post or page. If you don’t have a keyword selected yet do that first. If you need help watch this keyword research tutorial:

You can multiple H2 tags on any of your posts or pages, which I recommend. People don’t want to see one giant block of text, the H2 tag breaks up the content and makes it easier to consume.

You want to make sure that focus keyword is in just one of your H2 tags. And make sure the H2 reads properly with the keyword in it. Don’t sacrifice user experience for a small SEO boost.

Also try to make the keyword appear at the very beginning of the H2 tag your inserting it into. If that’s not possible it’s not a big deal, there are plenty other on-page SEO factors.

I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.

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